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Hubert Burda Media UK is the registered limited partnership of Hubert Burda Media Limited and Hubert Burda Media GmbH. The first magazine to be published in the UK by Hubert Burda Media UK was Full House!, which was launched in March 2005. After the success of Full House! Hubert Burda Media GmbH took the strategic decision to expand their presence in the UK market, and subsequently in May 2006 purchased Essential Publishing Ltd, a specialist magazine publisher with a solid core portfolio of home interest titles who had also recently branched out into the teen and women's lifestyle genre. Over the next two and a half years, together Hubert Burda Media UK and Essential Publishing continued to publish high quality, successful magazines, with the home interest titles remaining under the trading name of Essential Publishing Ltd. In May 2008 Hubert Burda Media UK acquired Health & Fitness magazine from Future Plc, following this with the high profile purchase of News Magazines Ltd from News International in December 2008, therefore becoming the publisher of the hugely successful weekly title, Love It!. With an ever-growing portfolio of respected titles, Hubert Burda Media UK had become a well-recognised name in the publishing industry, and so the final piece of the puzzle was put in place this year, when Essential Publishing Ltd finally ceased trading, transferring all titles to Hubert Burda Media UK on 1st January 2009.