Glossy consumer title, The Essential Kitchen Bathroom Bedroom Magazine, is having a major redesign and relaunch on the eve of its 16th anniversary. The UK’s leading kbb title will unveil its new look in the March issue, available on newsstands today (Thursday, February 4).
The new-look magazine will benefit from a stylish and eye-catching foil blocking front cover design, an extra 40 pages of content, new features and interviews with internationally-renowned designers, an innovative eight-page centrefold, plus a lower £3.75 cover price.
Ronnie Whelan is the new editor of the magazine. She spent 18 years at Hello! magazine, the last five as editor, before joining EKBB, and has masterminded the redesign. Ronnie says: “I’m bringing all my visual and editorial expertise to the fore. The magazine was already a winner, but we are now taking it to a whole new level. We are very excited by the new look and I think our readers will absolutely love it.”
The magazine will also benefit from significant marketing activity as part of a long-term strategy, including exclusive display agreements in Marks and Spencer, Sainsbury’s and WH Smith stores across the UK throughout the year.
Managing Director Luke Patten says: “Hubert Burda Media is a global publishing company, and The Essential Kitchen Bathroom Bedroom Magazine is going to benefit from a massive investment this year. We’ve already got the consumers’ favourite title, but now it’s going to be the biggest and best looking, too.” Celebrations for the magazine’s relaunch were held at a hot-ticket luncheon at the Michelin-starred Le Gavroche restaurant yesterday, with key industry leaders attending this prestigious event with lunch host Michel Roux Jr on hand.
CONTACT DETAILS
For more information, visit www.ekbb.co.uk or contact Ronnie Whelan: Editor – Tel: 01206 851117 ext 302
email: ronnie.whelan@burdamagazines.co.uk
Lenka Kourkoumpa: Advertising Manager - Tel: 01206 851117 ext 211 email: lenka.kourkoumpa@burdamagazines.co.uk
Laura Collinder: Classified Sales Executive: Tel: 01206 851117 ext 258 email: laura.collinder@burdamagazines.co.uk